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Writer's pictureAlice Walker

Five important tools of a digital marketing agency to look for before hiring them!



When you choose a digital marketing agency for your business, you choose to boost the online presence of your business for a far outreach. Online marketing strategies drive a higher significant rate of investment than traditional marketing. There are 3.2 billion social media users every day, and 93 per cent of all interactions begin with a single search engine.


If your business is situated in Los Angeles, here are some questions you must inquire before choosing your digital marketing agency in Los Angeles:

  1. Know their Strategy

  2. The results they have achieved for other Clients

  3. Their SEO Deliverables

  4. The expected Timeline and Goals

  5. Their Link Building Strategy

  6. Their Team Dynamics

Your business needs several tools to grow online, and they should be in proper proportion for your online business to grow. Here are some of the elements you will want to add to your business strategy:


Search Engine Optimization:


What: SEO refers to the number of strategies designed to boost your rankings in online searches.

Why: Since almost 75 percent of people do not bother to go to the next page for their results, you need to design a website in such a way that it ranks on the first page to gather enough attention to gather leads.


Content Marketing:


What: Content Marketing is a great strategy to generate three times more leads than traditional marketing.


Why: Quality Content allows you to target keywords related to your business and addresses what the person is looking for, which will help you achieve higher rankings.


Social Media Marketing:


What: Social media helps you connect with current and potential customers to help your business develop a relationship with them.


Why: When you connect with your customers on social platforms, you understand key trends and your potential's thoughts and their understanding towards your brand and services and even towards your competitors.


Email marketing:


What: Email marketing is a form of direct and digital marketing that helps you promote the business's products and services through emails.


Why: When you personalize your emails according to your subscriber's needs, you can automate the emails when they subscribe and follow them up by sending custom information about your products or services.


Market Analytics:


What: Marketing Analytics is data that is generated through marketing campaigns that contribute to conversions, consumer behaviour, regional preferences, creative preferences and much more.


Why: When you monitor your analytics, you can keep your marketing costs low and profitability high.


In conclusion, when you associate with LaunchPad, you will experience exponential growth by massive media coverage with the perfect mix of digital and influencer marketing. With all the components of a perfect marketing agency, including Brand Development, Digital Advertising, SEO Marketing, Google Analytics, Content Creation, Promotional Programs, Marketing Analytics, Launchpad Media will help you gain leads through consistent and massive awareness to drive campaign objectives.

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