Bringing your small business online unlocks new opportunities to grow and expand. Being good at creating and maintaining a strong online presence is one of the requirements to build a brand. You can utilize different digital marketing techniques to increase your reach. However, first of all, you need a website that provides the best user experience to your customers.
There are many agencies offering web design services for small businesses. Before you choose one, make sure that the developers and designers working on your website understand your business and think like your customers. If your website offers the user experience that your customers want, you can increase conversion rates by 250%. Therefore, from content to animation, work on every single aspect to enhance user experience. This article shares the top UX strategies that will help you in achieving your marketing goals.
Internal Search Bar
For years, graphic design and web development pros have focused on improving navigation. When navigating product pages to making payments, if it requires many clicks and too much navigation, the customer is likely to abandon the cart. So, it is extremely important to work on the user navigation experience. However, most customers prefer to search for a product instead of navigating to the product page. So, make sure that your website has an internal search bar.
Website Aesthetics
Text, images, color and other user experience design elements grab the attention of a visitor. Use these elements smartly to design an aesthetically pleasing website. Use color schemes and crystal clear visuals with a cleverly placed call to action. The following are some of the effective principles to enhance user experience using aesthetics:
Enabling or disabling dark theme to improve visual ergonomics
Using hand-drawn illustration
Using a mixture of graphics or illustrations and real photographs
Technical Requirements
Imagine that the entire content of a page takes 6 or 7 seconds to load. Getting to the product page requires 4 or 5 clicks. Reading product description and details like price, features, specifications and warranty also take time. The majority of customers don't have that much time. Most customers avoid a website taking more than 3 seconds to load. Speed is one of the important factors you have to improve to reduce bounce rate. Even a delay of 1 second affects page views, conversion rates and overall customer satisfaction.
Run website speed tests on a regular basis
Upload optimized videos and images
Use necessary plugins only
Get rid of unnecessary redirects
Enable cache
Real Time Communication With Live Chat
Use AI and chatbots so that your customers can find answers to their questions anytime they want. This helps in generating leads and also boosts your company's image. Live chat services improve overall customer satisfaction. This also collects information that you can use in your sales and marketing strategies like offering special discounts.
A/B Testing
Also known as split testing, A/B testing involves experimentations with more than one version of a landing page. This allows you to compare different versions of a webpage to determine the one that performs better. The process of A/B testing includes data collection, goals identification, generating hypothesis, creating variations, experimentation and analysis of results.
Conduct A/B testing to get the following benefits:
Improved content
Improved customer engagement
Increased conversion rates
Reduced bounce rates
Higher conversion values
Ease of analysis
Reduce cart abandonment
Increased sales
When you look for a website design agency offering web design services for small businesses, make sure that the agency uses these strategies while designing your website to help increase your chance of conversions.